I worked with FleishmanHillard to help art direct and design the 2014 holiday campaign 12 Gifts-A-Giving. Deliverables included a responsive microsite, signage, and wide range of print materials that were distributed throughout Hallmark Gold Crown stores nationwide. The campaign won a 2015 Silver Anvil Award.
Creative Director: Andrew McClellan (FleishmanHillard) Assistant Creative Director: Cody Radcliff (FleishmanHillard) Art Direction and Web Design: Greg Fisk (FleishmanHillard) Online Ads: Angad Medi (FleishmanHillard)
While at United Pet Group, I created this internal brand for a group of product developers and engineers. The expression "Skunk Works" is widely used in business, engineering, and technical fields to describe a group within an organization given a high degree of autonomy tasked with working on advanced or secret projects. In this case, the team was making a high-end line of aquatic fish products for Tetra® and Marineland®. This logo went on to win gold at the 2013 ADDY Awards.
The Yes! Campaign was created to help raise retailers' awareness and understanding of FDA tobacco regulations, their purpose, and the importance of compliance. I worked with FH on the concept ideation and design execution for an internal pitch presentation. The idea I came up with was to create a campaign that transformed the retailer’s perspective on why they have to check I.D. at the counter. Instead of focusing on the law, why not focus on the positive impact on community? I designed the campaign around the vital role of protecting our nation’s youth – from the teen trying to buy a pack of cigarettes to the one outside trying to bum a loosey – to communicate that following tobacco regulations at work does more than secure a job and prevent fines. A retailer has the power to guard the youth in their community from the leading preventable cause of death. Together, a community can help keep the next generation of youth smoke-free, because every minor matters.
DC ENVIRONMENTAL FILM FESTIVAL
Various print materials created for the Environmental Film Festival in the Nation's Capital. The largest and longest-running showcase for environmental films in the United States. Partnering with over 100 organizations, including embassies, museums and universities, the Festival is one of the leading annual events in Washington, DC. It's an honor to work for such a great cause.
Birds by Fisk
This project is a visual archive depicting all the different birds I come across living on the East Coast. Creating these illustrations helps me remember what I see. It's easier for me to retain the key characteristics of each bird by illustrating them in this basic iconic form.
What originally started as a personal project, has since expanded into various conservation efforts around the US. Most significantly, the Belted Kingfisher icon was used on signage at various state parks around Texas.
A personal project I took on during my nights and weekends to help improve my home office space. The mural is inspired by the Pacific Northwest and pays homage to my Grandpa Jim who worked and retired from my favorite fabric mill in Portland, Oregon Pendleton Woolen Mills.
Digital Impact Alliance
I worked with FleishmanHillard and the United Nations Foundation to help name and brand the Digital Impact Alliance (DIAL). DIAL accelerates the collective efforts of government, industry and development organizations to transform the lives of the underserved in emerging markets by advancing inclusive digital economies. Their mission is to foster an innovation enabling environment and overcome systemic barriers within the mobile environment. This project was all encompassing. I helped art direct and design all assets including a brand styleguide, stationery, logo, and website.
Creative Director: Peter Quinn (FleishmanHillard) Art Direction and Logo Design: Greg Fisk (FleishmanHillard) Design: Angad Medi (FleishmanHillard)
Samsung Salon event logo design and various promotional deliverables.
Community Foodworks is an organization dedicated to creating market opportunities for local farmers and food producers in the mid-Atlantic region while increasing access to good, healthy, local food. I work to help support the organizations various design needs.
Sol Republic & DEEP
These one of a kind headphones were created in collaboration with Sol Republic and RB Media Lab. They were used for the grand prize at the 2012 DEEP all-styles dance competition.
Convergys Rebrand & Standards
When Convergys recently announced they had completed the acquisition of Stream, they needed a brand update that would clearly unify the two companies as one. This merge meant that Convergys would become the world's largest customer management firm made up of 125,000 employees working in more than 150 service centers and 31 countries. I worked with FleishmanHillard to create over 150 different collateral pieces including a styleguide to help assist the internal Convergys team through the process and understanding of maintaining and growing the new brand.
Created these hand painted signs to display at my best friends wedding. The signs were made of reclaimed pieces of wood stained with a homemade remedy of vinegar soaked with steel wool.
This project was created to help educate people about global issues surrounding the banana. Through infographics and visualizations, the book paints a picture of how banana's grew to become the most widely distributed and consumed fruit in America. It also explains how Tropical Race 4 (Panama Disease) is steadily ravaging export crops around the world and could eventually lead to the extinction of Americas favorite banana, the Cavendish.